Lani Longshore shared her copy of Contagious, Why Things Catch On by Jonah Berger with me today. She had put orange-tabs on pages that might interest me (the orange tabs match the cover color). Click here
On the back cover, Discover stated, “The practical companion to Malcolm Gladwell’s The Tipping Point.” The book is about why online content goes viral. Berger provides “a set of specific, actionable techniques for getting things to catch on.”
As usual when I get a book I haven’t read, I open it up without looking and this time I read page 195 to 196.
“When trying to generate word of mouth, many people forget one important detail. They focus so much on getting people to talk that they ignore the part that really matters: what people are talking about.
That’s the problem with creating content that is unrelated to the product or idea it is meant to promote. There’s a big difference between people talking about content and people talking about the company, organization, or person that created that content.”
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